Facebook At Work

Facebook At Work

Facebook At Work- a corporate service for companies launched by Social networking giant Facebook. Facebook has started to come out a new approach to collaborate the coworkers effectively and productively through 'Facebook At Work'. Facebook has reportedly launched an office-focused app on the web, android and iOS. 'Facebook At Work' - a fabulous tool to open up and to keep connected within the colleagues in its own company and geographics. It is completely different from the personal facebook account. In a full secure way, associates within the company, from the CEO to the retail store employees can be able to get the updated news posted in this platform. 'Come work with us and do what you love' - main motive of this development.

Facebook vs Facebook at Work :

Iconic facebook features such as News Feed, Groups, Message, Events and searching, are at the forefront along with the productivity. But there will also be a clear distinction between personal Facebook and Facebook At Work profile. Facebook At Work's mission is simple : to enable secure global collaboration across different time zones and languages for business critical matters and to create a more productive workplace.

Facebook is an online social networking service that allows its users to connect with friends and family as well as make new connections. It provides the access to its users to create a profile, update personal information, uploading profile pictures, add any images, searching and sending the friend request to create a proper connection, and accept requests from other users. This apart status update, photo uploading, tagging, sharing is also another activity in facebook portal. Facebook's profile structure includes a timeline, information related to the user, images of the user, images added by friends of the user, notes, pages, groups, and more. It enables its users to create pages related to entertainment, sports, business, finance, preferences, hobbies, culture, religion, causes, organizations, and a number of other categories. It also enables its users to create or join groups related to a vast number of categories.

Most of the company have enterprise softwares which are not social. Enterprises have specific requirements for tools in the workplace. Enterprise features such as single sign-on (SSO) secure identity management, enterprise support and analytics are included in Facebook At Work. The company holds the control and ownership of the data when the information is posted in Facebook at Work and only employees of the company can see those information. There is a proverb that says that a more connected workplace is a more productive workplace. Companies can easily eliminae or drastically reduce their cost for internal collaboration tools like intranet, telephony system, video conferencing and distribution lists. The internal social network is based on the same principles as a public social network : share information within a defined sphere, invite contacts to events, communicate around the topic, share the document.

Internal Social Networking - Challenges and benefits :

Facebook At Work meets the demand of professionals who wants to set up a new internal social network.

  1. Public and Business - Understanding the differences :

    The interface of Facebook At Work is quite similar to the personal facebook profile which may encourage employees from using other social network during their working hours.

    Facebook At Work account is totally different from the personal facebok profile.

    Information can be shared only in a limited group defined by the company.

    Facebook at work helps to connect the associates and collaborate using familiar features of facebook like News Feed, Message, Groups, events.

  2. Optimum Security :

    It is a completely secure platform to share the private information as it is only accessible among the coworkers. It can be accessed through the company's email or shared folder and documents placed on the company server. As a result when an associate will leave the company, he will not have any access of the company's mail and he will not be able to get any company update which makes it more secure about the companies personal data.

  3. Profile Customization :

    Employees can customize their profile picture and cover photo like the personal profile but the other information (name, position, contacts ) will be filled by the company which makes it more secure.

  4. Separate from personal page:

    But this platform is totally separated where any private data or information will not be accessible from facebook.

  5. Linking personal facebook profile account to Facebook At Work:

    It is possible to take the personal information from the facebook profile by linking it during the time of registration. In this way, the transaction from one account to another will be faciliated. But information shared on the public network will not be visible in Facebook At Work profile.

  6. No Advertisement Zone:

  7. The main majority of revenue of facebook account is advertisement. But this platform is totally free of adds and will be used to collaborate the company associates.

  8. Mobility :

    'Facebook at Work' also has its own standalone app on mobile which is very useful to get the update at any time.

    Some drawbacks have also been identified :

    • The establishment of this type of solution is time consuming for employees.
    • The information posted on Facebook At Work will not be equally beneficial to all level of employees in an organization.

  9. Across the globe, Facebook At Work is a new plaform which is currently being deployed as a pilot project in several companies from banking to telecommunications to travel, retail and real estate. Indian firms like L&T Infotech, Godrej, Yes Bank, UST Global, Paytm, Practo, Zomato, Delhivery, BookMyShow, ibibo, AskMe, Urban Ladder, Girnarsoft (Cardekho, Zigwheels & Gaadi) KartRocket, Edureka, eVidyaloka, Vision India Foundation, Landmark Group and Telenor, among others, are already using 'Facebook At Work'.

    The establishment of social network in business can lead to increase productivity and responsiveness. Weighing the scales as well, where we put the advantages and disadvantages of Facebook, we can conclude that, if Facebook is used in the right proportions and with proper care, it can be powerful.

    You can download android app as well as iOS app


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