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At our inaugural Gaming Summit in India, we unveiled new consumer insights to highlight the growing influence of social media, Reels and influencers in the discovery and purchase of games in India.
We're adding new DM features to help you better connect with friends, express yourself, and organize your inbox.
In early April, we will deprecate Facebook News, a dedicated tab for news content, in the US and Australia.
Meta has been preparing for the EU Parliament elections for a long time. Last year, we activated a dedicated team to develop a tailored approach to help preserve the integrity of these elections on our platforms. While each election is unique, this work drew on key lessons we have learned from more than 200 elections around the world since 2016, as well as the regulatory framework set out under the Digital Services Act and our commitments in the EU Code of Practice on Disinformation. These lessons help us focus our teams, technologies, and investments so they will have the greatest impact. Since 2016, we’ve invested more than $20 billion into safety and security and quadrupled the size of our global team working in this area to around 40,000 people. This includes 15,000 content reviewers who review content across Facebook, Instagram and Threads in more than 70 languages — including all 24 official EU languages. Over the last eight years, we’ve rolled out industry-leading transparency tools for ads about social issues, elections or politics, developed comprehensive policies to prevent election interference and voter fraud, and built the largest third party fact-checking programme of any social media platform to help combat the spread of misinformation. More recently, we have committed to taking a responsible approach to new technologies like GenAI. We’ll be drawing on all of these resources in the run up to the election. As the election approaches, we’ll also activate an EU-specific Elections Operations Center, bringing together experts from across the company from our intelligence, data science, engineering, research, operations, content policy and legal teams to identify potential threats and put specific mitigations in place across our apps and technologies in real time. Here are three key areas our teams will be focusing on: Combating Misinformation We remove the most serious kinds of misinformation from Facebook, Instagram and Threads, such as content that could contribute to imminent violence or physical harm, or that is intended to suppress voting. For content that doesn’t violate these particular policies, we work with independent fact-checking organisations — 26 partners across the EU covering 22 languages — who review and rate content. We are currently expanding the programme in Europe with 3 new partners in Bulgaria, France, and Slovakia. When content is debunked by these fact checkers, we attach warning labels to the content and reduce its distribution in Feed so people are less likely to see it. Between July and December 2023, for example, over 68 million pieces of content viewed in the EU on Facebook and Instagram had fact checking labels. When a fact-checked label is placed on a post, 95% of people don’t click through to view it. Ahead of the elections period, we will make it easier for all our fact-checking partners across the EU to find and rate content related to the elections because we recognize that speed is especially important during breaking news events. We’ll use keyword detection to group related content in one place, making it easy for fact-checkers to find. Our fact checking partners are also being onboarded to our new research tool, Meta Content Library, that has a powerful search capability to support them in their work. We don’t allow ads that contain debunked content. We also don’t allow ads targeting the EU that discourage people from voting in the election; call into question the legitimacy of the election; contain premature claims of election victory; and call into question the legitimacy of the methods and processes of election, as well as its outcome. Our ads review process has several layers of analysis and detection, both before and after an ad goes live, which you can read more about here. We are working with the European Fact-Checking Standards Network (EFCSN) on a project to help train fact-checkers across Europe on the best way to evaluate AI generated and digitally altered media, and on a media literacy campaign to raise public awareness of how to spot that type of content. We will begin accepting EFCSN certification as a prerequisite for consideration in the Meta fact checking program in Europe, in recognition of the strong standards it has established for the European fact checking community. Meta is also supporting The European Disability Forum to run a media literacy campaign ahead of EU Elections focusing on inclusion. Tackling Influence Operations We define influence operations as coordinated efforts to manipulate or corrupt public debate for a strategic goal – what some may refer to as disinformation – and which may or may not include misinformation as a tactic. They can vary from covert campaigns that rely on fake identities (what we call coordinated inauthentic behaviour), to overt efforts by state-controlled media entities. To counter covert influence operations, we’ve built specialised global teams to stop coordinated inauthentic behaviour and have investigated and taken down over 200 of these adversarial networks since 2017, something we publicly share as part of our Quarterly Threat Reports. This is a highly adversarial space where deceptive campaigns we take down continue to try to come back and evade detection by us and other platforms, which is why we continuously take action as we find further violating activity. In preparation, we conducted a session to focus on threats specifically associated with the EU Parliament elections. We also label state-controlled media on Facebook, Instagram and Threads so that people know when content is from a publication that may be under the editorial control of a government. After we applied new and stronger enforcement to Russian state-controlled media, including blocking them in the EU and globally demoting their posts, the most recent research by Graphika shows posting volumes on their pages went down 55% and engagement levels were down 94% compared to pre-war levels, while “more than half of all Russian state media assets had stopped posting altogether.” Countering the Risks Related to the Abuse of GenAI Technologies Our Community Standards, and Ad Standards apply to all content, including content generated by AI, and we will take action against this type of content when it violates these policies. AI-generated content is also eligible to be reviewed and rated by our independent fact-checking partners. One of the rating options is Altered, which includes, “Faked, manipulated or transformed audio, video, or photos.” When it is rated as such, we label it and down-rank it in feed, so fewer people see it. We also don’t allow an ad to run if it’s been debunked. For content that doesn’t violate our policies, we still believe it’s important for people to know when photorealistic content they’re seeing has been created using AI. We already label photorealistic images created using Meta AI, and we are building tools to label AI generated images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock that users post to Facebook, Instagram and Threads. We will also be adding a feature for people to disclose when they share AI-generated video or audio so we can add a label to it, and we may apply penalties if they fail to do so. If we determine that digitally created or altered image, video or audio content creates a particularly high risk of materially deceiving the public on a matter of importance, we may add a more prominent label, so people have more information and context. Advertisers who run ads related to social issues, elections or politics with Meta also have to disclose if they use a photorealistic image or video, or realistic sounding audio, that has been created or altered digitally, including with AI, in certain cases. That is in addition to our industry leading ad transparency, which includes a verification process to prove an advertiser is who they say they are and that they live in the EU; a “Paid for by” disclaimer to show who’s behind each ad; and our Ad Library, where everyone can see what ads are running, see information about targeting and find out how much was spent on them. Between July – December 2023 we removed 430,000 ads across the EU for failing to carry a disclaimer. Since AI-generated content appears across the internet, we’ve also been working with other companies in our industry on common standards and guidelines. We’re a member of the Partnership on AI, for example, and we recently signed on to the tech accord designed to combat the spread of deceptive AI content in the 2024 elections. This work is bigger than any one company & will require a huge effort across industry, government, & civil society. For more information about how Meta approaches elections, visit our Preparing for Elections page.
We’re expanding Instagram’s creator marketplace to help brands and creators work together on partnerships.
We’re collaborating with the Misinformation Combat Alliance (MCA) to launch a dedicated fact-checking helpline on WhatsApp in India.
We’re collaborating with the Misinformation Combat Alliance (MCA) to launch a dedicated fact-checking helpline on WhatsApp.
Hock Tan and John Arnold have been elected to Meta's board of directors, effective immediately.
Today, Meta CEO Mark Zuckerberg testified before the U.S. Senate Judiciary Committee alongside industry peers. The hearing focused on one of the technology industry’s most important challenges: keeping children safe online. Meta has spent more than a decade working on these issues and has developed more than 30 tools, features and resources to support teens and their parents. We have around 40,000 people overall working on safety and security, and we have invested over $20 billion since 2016. This includes around $5 billion in the last year alone. Child exploitation is a horrific crime and online predators are determined criminals. We’ll continue to work diligently to fight this abhorrent behavior both on and off our platforms, and to support law enforcement in its efforts to arrest and prosecute the criminals behind it. In the below written testimony submitted to the Committee, Mark provided an overview of Meta’s longstanding investment in not only helping keep young people safe on its services, but also in developing and sharing technology to help protect teens across the many apps and websites they use. Mark also reaffirmed Meta’s support for federal legislation that supports teens and empowers parents online. Specifically, we support federal legislation that requires app stores to get parents’ approval whenever their teens under 16 download apps. This way parents can oversee and approve their teens’ online activity in one place and can help to ensure their teens are not accessing adult content or apps, or apps they just don’t want their teens to use. In today’s hearing, Mark said, “I don’t think that parents should have to upload an ID or prove that they’re a parent in every single app that their child uses. I think the right place to do this, and a place where it would be very easy to do this, would be in the App store itself. My understanding is that Apple and Google, or at least Apple, requires parental consent when a child [makes] a payment in the app, so it should be trivial to pass a law that requires them to make it so that parents have control any time a child downloads an app (…) The research we’ve done shows that the vast majority of parents want that, and that’s the type of legislation (…) that would make it a lot easier for parents.” Mark empathized with attending families, saying, “I’m sorry for everything you have all been through. No one should go through the things that your families have suffered, and this is why we invest so much and we are going to continue doing industry leading efforts to make sure no one has to go through the things your families have had to suffer.” These are complex issues, but we’re optimistic we can continue to collaborate with lawmakers and our industry peers to help create safe, positive experiences for teens online. This work is never done, but it always has been — and will remain — our priority. HEARING BEFORE THE UNITED STATES SENATE COMMITTEE ON THE JUDICIARY January 31, 2024 Testimony of Mark Zuckerberg Founder and Chief Executive Officer, Meta I. Introduction Chairman Durbin, Ranking Member Graham, and members of the Committee: Every day, teenagers and young people go online to stay connected to their friends and family, find community, and get support. Teens do amazing things on our services. They use our apps to feel more connected, informed, and entertained, as well as to express themselves, create things, and explore their interests. Overall, teens tell us this is a positive part of their lives. But some still face challenges online, and we work hard to provide support and controls to reduce potential harms. Being a parent is one of the hardest jobs in the world. Technology gives us new ways to communicate with our kids and feel connected to their lives, but it can make parenting more complicated, too. It’s important to me that our services are positive for everyone who uses them. We’re focused on building controls to help parents navigate the reality of raising kids today, including tools that enable them to be more involved in their kids’ decisions. We want teens to have safe, age-appropriate experiences on our apps, and we want to help parents manage those experiences. That’s why in the last 8 years we’ve introduced more than 30 different tools, resources, and features to help parents and teens. These include controls that let parents set limits on when and for how long their teen can use our services, see who they’re following, and know if they’ve reported anyone who might be bullying them. For teens, these tools include nudges that remind them when they’ve been using Instagram for a while or when it’s late and they might want to go to sleep, and the ability to hide words, topics, or people from their experience without those people finding out. With so much of our kids’ lives spent on mobile devices and social media, it’s important to ask and think about the effects on teens—especially on mental health and well-being. This is a critical issue, and we take it seriously. Mental health is a complex issue, and the existing body of scientific work has not shown a causal link between using social media and young people having worse mental health outcomes. A recent report from the National Academies of Sciences evaluated results from more than 300 studies and determined that the research “did not support the conclusion that social media causes changes in adolescent mental health at the population level.” It also suggested that social media can provide significant positive benefits when young people use it to express themselves, explore, and connect with others. We’ll continue to monitor research in this area and remain vigilant against any emerging risks. Keeping young people safe online has been a challenge since the start of the internet. As threats from criminals evolve, we have to evolve our defenses. We work closely with law enforcement to find and stop bad actors. Still, no matter how much we invest or how effective our tools are, this is an adversarial space. There is always more to learn and more improvements to make. We remain ready to work with members of this Committee, the industry, and parents to strengthen our services and make the internet safer for everyone. I’m proud of the work our teams have done to improve online child safety, not just on our services but across the entire internet. We have around 40,000 people overall working on safety and security, and we have invested over $20 billion since 2016. This includes around $5 billion in the last year alone. We’ve built and shared tools for removing bad content across the internet, and we look at a wide range of signals to detect problematic behavior. We go beyond legal requirements and use sophisticated technology to proactively seek out abusive material, and as a result, we find and report more inappropriate content than anyone else in the industry. As the National Center for Missing and Exploited Children (NCMEC) put it just this week, Meta goes “above and beyond to make sure that there are no portions of their network where this type of activity occurs.” I hope we can have a substantive discussion that drives improvements across the industry, including new legislation that delivers what parents say they want most: a clear system for age verification and parental control over what apps their kids are using. For example, 3 out of 4 parents favor introducing app store age verification, and 4 out of 5 parents want legislation requiring app stores to get parental approval whenever teens download apps. We support this. Parents of teens under 16 should have the final say on what apps are appropriate for their children, and this approach would leverage the parental approval system for purchases that app stores already provide today, so there’d be no need for parents and teens to share a government ID or other personal information with every one of the thousands of apps out there. We’re also in favor of setting industry standards on age-appropriate content and limiting signals for advertising to teens to age and location, not behavior. We’re ready to work with any member of this Committee who wants to discuss legislation in these areas and any of our peers across the industry to help move this forward. II. Our Work Teen well-being and child safety are extremely important to us. We have many teams dedicated to these issues, and we lead the industry in a lot of the areas we’re here to discuss. We’ve built more than 30 tools, resources, and features to help protect teens and give parents oversight and control over how teens are using our services, including: Parental supervision tools, which let teens or their parents set daily limits for the total time that teens can spend on Instagram, Facebook, Messenger, Quest, and Horizon. Teens and parents can also set scheduled breaks that block access during specific hours of the day, such as during school or dinner time. So far, over 90% of U.S. teens are still using daily limits 30 days after initial adoption. Take A Break notifications, which show full-screen reminders to leave the Instagram app. Prompting teens to turn on Quiet Mode, which turns off notifications and auto-replies to messages if they’re on the app for a specific amount of time at night. Nudges, which include alerts that notify teens that it might be time to look at something different if they’ve been scrolling on the same topic for a while, or that it’s getting late and might be time to close the app for the night. Age verification technology on Instagram to confirm a teen’s age when they change their birthday from under 18 to over 18. We also provide special protection for teen accounts: Accounts for people under 16 (or under 18 in certain countries) are defaulted to private, so teens can control who sees or responds to their content. Teens are defaulted into the most restrictive content and recommendations settings to make it more difficult to come across potentially sensitive content or accounts. 99% of teens who are defaulted globally and in the U.S. are still using this setting a year later. We recently announced additional steps to help protect teens from unwanted contact, turning off their ability to receive DMs from anyone they don’t follow or aren’t connected to on Instagram—including other teens—by default. We prompt teens to review and restrict their privacy settings. We offer the option to hide like counts, so people don’t have to show others like counts on their own posts or see likes on other people’s posts. In addition to these teen-specific protections, we hide results for searches for terms related to suicide, self-harm, and eating disorders, instead offering access to expert resources for everyone on Instagram. Parents and guardians know what’s best for their teens, so we also make it easy for them to be involved in their teens’ online experiences with supervision tools and expert-backed resources: Parents can decide when, and for how long, their teens use Instagram, see who their teens are following, and receive reports when they block someone or report something. On Facebook, parents can see insights like time spent, schedule breaks for their teens, and access expert resources on managing their teens’ time online. Over 90% of guardians and teens in the U.S. who choose supervision experiences on Facebook or Instagram are still using them 30 days after initial adoption. We’ve implemented similar parental supervision tools across our apps. We’ve built tools and policies specifically to help young people manage interactions with adults: As noted above, we turn off teens’ ability to receive messages from anyone they don’t follow or aren’t connected to on Instagram by default. If a teen is already connected with a potentially suspicious adult, we send the teen a safety notice. We restrict adults over the age of 19 from messaging teens who don’t follow them, and we limit the type and number of direct messages people can send to someone who doesn’t follow them to one text-only message. We use prompts or safety notices to encourage teens to be cautious in conversations with adults they’re already connected to, and give them an option to end the conversation, or to block, report, or restrict the adult. We’ve made it easier to report content with a new dedicated option to prioritize a report if it “involves a child” on Facebook and Instagram. We build technology specifically to help tackle some of the most serious online risks, and we share it to help our whole industry get better: We built technology behind Project Lantern, the only program that allows apps to share data about people who break child safety rules. We were a founding member of Take It Down, the service that enables young people to prevent their nude images from being spread online. This is an important tool that a teen can use to protect against the threat of sextortion. In 2020, we joined Google, Microsoft, and 15 other member companies of the Technology Coalition to launch Project Protect, a plan to combat online child sexual abuse. We work closely with safety advisors and professionals, as well as leading online safety nonprofits and NGOs to combat child sexual exploitation and aid its victims. We’ve partnered with child-safety organizations and academic researchers to complete child-safety research that has helped move the industry forward. For example, we recently partnered with the Center for Open Science on a pilot program to share privacy-preserving social media data with academic researchers to study well-being. We also work to find, remove, and report child sexual abuse material and disrupt the networks of criminals behind it: We developed technology that identifies potentially suspicious adults, reviewing over 60 signals to proactively find and restrict potential predators. We deploy machine learning to proactively detect accounts engaged in certain suspicious patterns of behavior by analyzing dozens of combinations of metadata and public signals, such as if a teen blocks or reports an adult. When we identify these accounts, we limit their ability to find, follow, or interact with teens or each other, and we automatically remove them if they exhibit a number of these signals. As required by law, we report all apparent instances of child exploitation identified on our site from anywhere in the world to NCMEC, which coordinates with law enforcement authorities from around the world. We respond to valid law enforcement requests for information with data, including email addresses and phone numbers, and traffic data, like IP addresses, that can be used in criminal investigations. We provide operational guidelines to law enforcement who seek records from Facebook or Instagram. Between 2020 and 2023, our teams disrupted 37 abusive networks and removed nearly 200,000 accounts associated with those networks. In Q3 2023, we removed 16.9 million pieces of child sexual exploitation content on Facebook and 1.6 million pieces on Instagram. In Q3 2023, of the child sexual exploitation content we actioned, we detected 99% on Facebook and 96% on Instagram before it was reported by our users. III. Our Commitment We want everyone who uses our services to have safe, positive, and age-appropriate experiences, and we approach all our work on child safety and teen mental health with this in mind. We build comprehensive controls into our services, we work with parents, experts, and teens to get their input, and we engage with Congress about what else needs to be done. We’re committed to protecting young people from abuse on our services, but this is an ongoing challenge. As we improve defenses in one area, criminals shift their tactics, and we have to come up with new responses. We’ll continue working with parents, experts, industry peers, and Congress to try to improve child safety, not just on our services, but across the internet as a whole. That goes for our work on youth well-being and mental health, too. We’ll continue to study this ourselves, monitor external studies, and open up our data for academic researchers, and we’ll keep working on additional tools and resources that give parents and teens more control over their experiences online. I look forward to discussing these important issues with you today.
In honor of Data Privacy Day, we’re looking at areas that have benefited from our privacy investments.
We share new features that will help keep teens safer online.
People using Instagram and Facebook in the EU, EEA and Switzerland will soon be offered several choices to manage their experiences across Meta products.
Nick Clegg shares takeaways from the World Economic Forum this week.
This Safer Internet Day, we’re announcing new efforts to help combat sextortion scams.
Nick Clegg offers a new approach to identifying and labeling AI-generated content.
Sit front row at a Doja Cat concert without leaving your living room.
We’re adding new policies and settings to help keep teens safe and limit the sensitive content they see on Instagram and Facebook.
Last month, Meta brought together parents and safety experts to our first Screen Smart event in Brussels. The event was designed to help parents better understand the tools available to support them and their teens across Meta apps, and to hear directly from them about the challenges of parenting teens online, and what they’d like to see more of from companies like Meta. At Meta, we regularly consult with experts from around the world to develop policies and products to help create safe, positive and age-appropriate experiences for our community – and we believe that among the most important experts are parents and teens themselves. That’s why, as part of this Screen Smart event in Brussels, we hosted a Design Jam to ask parents for their perspectives on age assurance and parental supervision – two key areas in the context of age-appropriate online experiences. Empowering parents to get involved in teens’ online experiences is critical. This includes exploring ways to establish the age of their teen as they access digital apps, as well as offering ways to give parents oversight through parental supervision tools. This Parent Design Jam built on the success of the Youth Design Jam we held in Brussels earlier this year in partnership with NGO ThinkYoung, where we heard directly from students and explored potential new transparency, control and education tools. Consulting with Experts, Young People and Parents is Key to Our Approach At the Screen Smart event, Instagram’s Global Head of Public Policy Tara Hopkins also led a panel discussion with Niels Van Paemel from ChildFocus, Karen Linten from MediaWijs, Loulou João from Meta and ThinkYoung’s Youth Network, and Leo Cendrowicz from the Brussels Times. Our expert panellists discussed the opportunities and challenges of social media, and shared helpful tips for parents navigating the digital world with their families. “The most important thing is to really talk. To have a conversation. Because conversation is really key. We often ask, how was your day at school? But we do not tend to ask them, how was your day online?” – Karen Linten, MediaWijs “Events like this are amazing. They are very powerful in terms of bringing people together who wouldn’t normally be in contact.” – Niels van Paemel, ChildFocus “I think it’s a great idea to come together, discuss the tools that are available and see how they can impact our lives online.” – Loulou João, member of Meta and Think Young’s Youth Network These events are well aligned with the European Union’s Better Internet for Kids Strategy, which calls on industry to actively involve young people and families in the development of their digital products and services, empowering them to influence the co-creation of their digital environment. We’re committed to continuing our work to building an environment where young people feel safe online. Visit our Family Center to learn more about our supervision tools and access resources from leading experts.
We have now partnered with ONDC, to enable and educate small businesses in building seamless conversational buyer and seller experiences on WhatsApp.
Meta’s two long-term bets on technologies of the future — AI and the metaverse — each took major steps forward in 2023, and they began to intersect.
We're rolling out end-to-end encryption for all personal chats and calls on Messenger and Facebook, making them even more private and secure.
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The worst sinner has a future, even as the greatest saint has had a past. No one is so good or bad as he imagines
- Dr. Sarvepalli RadhakrishnanGod does not create a lock without its key & God does not give you problems without its solutions! TRUST HIM
- AnonymousMost of the problems in life are because of two reasons: We act without thinking or we keep thinking without acting
- Zig ZiglarGood behaviour doesn't have any Monetary value, but it has the power to purchase million Hearts
- AnonymousSuccess is not built on success. It's built on failure. It's built on frustration. Sometimes its built on catastrophe.
- Sumner RedstoneThere is only one difference between Dream and Aim. Dream requires effortless sleep and Aim requires sleepless efforts. Sleep for Dreams and wake up for Aims.
- Swami Vivekanand